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Generations: The Real Differences Between Gen Z, Millennials, Gen X, Bommers, and Silents - and What They Mean for America's Future by Jean M Twenge, PhD
BATB score: 7/10 🤓 Best as: a full-blown white paper research on the differences of the different generations under the premise that “the era when you were born has a larger effect on your personality and attitudes than the family who raised you does” Best for: the nerdiest of nerd; beautiful line graphs on almost every other page; quantitative surveys and qualitative deep dives 📈 BATB lingering thought: the only down part is that it is US-based; I wonder whether the result
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