BATB score: 2.34/10 Extremely difficult to finish cover-to-cover. 2 years+ of owning this book, trying to give it a 2nd, 3rd, 4th ready-set-read; enough is enough. Best for: "Walk Away" - Dia Frampton to sing the chorus for this book Best as: you better run away, run away, run away~ Best to: no matter what you say, what you say, what you say~ Note: Go read other behavioural economic books instead -check out the freakonomics series or Dan Ariely combos