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The Ride of a Lifetime: Lessons in Creative Leadership by Robert Iger
BATB score: 10/10 BATB re-read; now that BATB is in the entertainment business, this book gives so much wisdom Best as: Bob Iger’s career and leadership memoir - 46 years in the same company - writing about his insecurities of not knowing, making decisions based on gut feelings, and experiencing work-related anxiety and the need to compartmentalize BATB lingering thought: his wife reminds him that “this role is not all of you” to keep him sane and at peace Best as: leaders h


The Good Enough Job: Reclaiming Life from Work by Simone Stolzoff
BATB score: 10/10 *BATB re-read yep, this book is the real deal* Best for: any overachiever employee about to jump into another big crazy role and about to autopilot go! fight! win! all in baby! Best as: when we shift from working for money to working for pride and meaning of life, that’s when all hell breaks loose Best to: “You are not the work you do; you are the person you are.” Chill! We gotta chill! Best quotes: “He who knows he has enough is rich.” “Work will always be


How Brands Grow: What Marketers Don't Know by Byron Sharp
BATB score: 10/10 *BATB re-read truly amazing 👏 * Best to: target mass (niche is a business limiting mindset) Best for: all marketer out there; coca cola lovers buy pepsi anyways Best as: one of the hardest ongoing battles any marketer faces is to get light, occasional and non-consumers to think of and remember their brand #distinctiveness BATB linger thoughts: loyalty programs are stupidly rewarding existing buyers for what they already do; we are all targeting the same peo


Trillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbell by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle
BATB score: 9/10 *BATB re-read still legit but less wow* Best to: RIP Bill Campbell, you set the bar really high on people manager roles and responsibilities above and beyond on all fronts Best as: a playbook for leaders for every office situation imaginable Best for: when they strip you off your title, do people still follow you? If yes, congratulations, you are a true leader. BATB lingering thought: as leaders, when you clap for your team, clap with energy and genuine enthu


The New One Minute Manager by Ken Blanchard, PhD and Spencer Johnson, MD
BATB score: 9/10 👏 BATB re-reads Best to: easier said than done but yes three great leadership one-minute tricks; clear goals, timely praising, constructive re-directs BATB lingering thought: but does it work with dinosaurs 🦖 🦕 ready to retire in too-big-to-fail conglomerates? it’s my turn now, globally groomed millennials hired to be the change in antique companies 💪 among Gen X legacy Best for: so what kind of leader do you want to be? Best as: playbook when leading a


The Subtle Art of Not Giving a F*ck by Mark Manson
BATB score: 9/10 A slap-in-the-face reality self-check book of how to live as is but happier. #AndThenYouDie “We are so materially well off, yet so psychologically tormented in so many low-level and shallow ways.” - common sense made common A book with the most f-words in its sarcastic self-help literature. Best for: people who are finding the meaning of everyday / depressed sad souls, which is truly all of us. Read It!


Think Like a Freak by Steven D. Levitt and Stephen J. Dubner
BATB score: 8/10 Best as: A book on how to work smarter through solving big problems via thinking small Best to: know how to win in a hot dog eating competition. Hysterical. Love the stories. Love the experiments. Best for: seekers of data-driven analysis of random life situations


What I Wish I Knew When I Was 20 by Tina Seelig
BATB score: 0.2/10 Proof that books can be outdated. What Tina wish she knew when she was 20 is if she can turn back time to 1978 (when she was literally 20). Best to: A lot has changed, Miss Tina. Best for: skip it.


The Vagina Monologues by Eve Ensler
BATB score: 5.55/10 Best to: “Vagina” once the taboo was breached, it released a torrent of memories, anger, and sorrow Best as: Happy to have sponsored you. Quirky vagina monologues. Eve Ensler’s presenter notes compiled in a book. Watch her speech on YouTube also can. Best for: feminists.


The Art of The Good Life: Clear Thinking for Business and a Better Life by Rolf Dobelli
BATB score: 5.2/10 Best as: 52 ways to make peace with the world. Short stories. Quick endings. No action. Best for: self-improvement fanatics


When to Rob a Bank and 131 More Warped Suggestions and Well-Intended Rants by Steven D. Levitt and Stephen J. Dubner
BATB score: 3/10 Spoiler Alert: Thursdays in the morning Best to: Difficult to read. 131 ADHD thoughts of a freakonomics; questioning the world and trying to answer them with supportive but inconclusive economics Best for: those who has read Think Like a Freak and/or any sapiosexual of the freakonomics authors


Freakonomics: A Rogue Economist Explores The Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner
BATB score: 4/10 apples and oranges, Best to: stories started to repeat; yes, sequels. I comprehend and forgave. Best for: read ‘Think Like a Freak’ first, then we talk


Factfulness: Ten Reasons We're Wrong About the World - and Why Things are Better Than You Think by Hans Rosling
BATB score: 10/10 correcting the misconceptions of the world #factfulness Recommend! A feel GREAT book 10 10 10. Optimism in the world restored. The world is a vast oyster with things that are not as bad as it seems. Best for: colorful graphs/charts lover; buy the hardcover color printed version


The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely
BATB score: 10/10 You know how we look for logical people and yet everyone of us is illogical and irrational. And you start to wonder whether the world could really be explained? Well, here’s a great and exciting attempt to explain the unexplainable. Best for: if you were to read one book, read this book.


Humans of New York Stories by Brandon Stanton
BATB score: 9/10 Happy to Support. Quotes from 10,000+ strangers of New York. Reminder of how different but yet similar 7 billion homo sapiens are on Planet Earth. Best for: lost stars


Brief Answers to The Big Questions by Stephen Hawking
BATB score: 3/10 Damn. Steven Hawking’s brain capability redefines all average joe to shame. A reminder to look at the star~ look how they shine for you~ #aliens Difficult to follow. Best for: Star-gazers. Seekers of where do we come from and where are we going. Wait, who are we?


Fire and Fury: Inside the Trump White House by Michael Wolff
BATB score: 1/10 goodness and he's back True FAD. Got this book in February 2018; all of its content is irrelevant by March 2018. Way too slow to predict the speed of resignation and expulsion of Trump’s administration. Best for: an Instagram post and some likes. Uneventful.


Grit: Why Passion and Resilience are the Secrets to Success by Angela Duckworth
BATB score: 0.6/10 I disapprove this book in its entirety. Angela Duckworth's 6 minutes Ted speech covers the whole content of her book. A book with the most I, me, my, and mine; sharing of her personal experiences which unfortunately are not that interesting. Best for: pure acknowledgement of the book's cover Best as: gifts from a manager to your team members showing that you must have not read a in a while


100 Tricks to Appear Smart in Meetings: How to Get by Without Even Trying
BATB score: 9.9/10 Legit 10. Hilarious. Written by an ex-Googler. Follow the tips and techniques for guaranteed more hysterical meetings Best for: a New Year's gift / a birthday gift. a book that you leave in the restroom for entertainment passing time while passing gas.


How Brands Grow by Byron Sharp
BATB score: 8.9/10 20|60; 20% of a brand’s customers delivers 60%* of its sales #marketsharemarketsharemarketshare 20|80 is dead. Acquisition > Retention. Don't over think FMCG. Listen to me. There's NO loyalty for shampoo. Broad #scale > Precision #niche. How promotional discounts merely push future sales to be today's sales. Best for: every brand managers, FMCG marketeers, cross-functional sales team members to read this 101 book.
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