BATB score: 3/10 🐢 only business schools and leadership programs memorizes strategic principles eg. OGSM (objectives, goals, strategy, and measure statement) Best to: P&G is such a Gen X success story; Gen Z 'start-ups, ventures, hustles' can not really benefit from this book's do's and don't's Best for: CEOs of global FMCG/CPG conglomerates esp when you are in charge of setting business strategies from merger and acquisition deals, supplier negotiations, consumer-product in