BATB score: 6/10 🤝 content is quite common sense for millennials Best as: once Gen X workforce retires, roughly 2030, dear millennials it’s our time to rise up and enforce work life separation! 4-day work week💥 unlimited leave day 💥 work as a means to an end 💥 attack! Best for: millennials in the workforce, we are the adults in the room now Best to: millennials leaders to have a social media presence, awareness about diversity, equity, and inclusion, leadership with trans

BATB score: 8/10 👍 Best as: culture marketing playbook #legit Best to: everything in life is marketing - religion, music, global warming, everything Best for: marketers - “start with the soul and end with the sale” because “We were looking for fans when we should have been looking for believers.” BATB lingering thought: “If Thanksgiving is the day that we reflect on all that we have, then Black Friday is the day that we realize we don’t have enough.” damn, imagine a marketin

BATB score: 6/10 🚫 reader discretion advised this book is trying to pitch for an unpopular opinion that “while grit is a virtue, quitting is a vice” that quitting is a winner mentality - tough pitch indeed Best for: when quitting is the better obvious choice, can we clap for quitters? Best to: there are marathon runners who finished the race despite a broken leg because quitting is not an option Best as: applause for the Mount Everest climbers who turned back and didn’t mak