For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins

BATB score: 8/10 👍

Best as: culture marketing playbook #legit

Best to: everything in life is marketing - religion, music, global warming, everything

Best for: marketers - “start with the soul and end with the sale” because “We were looking for fans when we should have been looking for believers.”

BATB lingering thought: “If Thanksgiving is the day that we reflect on all that we have, then Black Friday is the day that we realize we don’t have enough.” damn, imagine a marketing campaign that becomes a global phenomenon across generations organically repeated year on year; it’s like making a new religion

Best quotes: “While it is convenient to dismiss the people who have fallen victim to the wiles of a cult as “crazy,” we, too, have been indoctrinated into our own cults. We just happen to call them by a different name: culture.”

“Believe in something, even if it means sacrificing everything.”

“In science, when human behavior enters the equation, things go nonlinear. That’s why Physics is easy and Sociology is hard.”

“They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they change the world, are the ones who do.”

“We consume not so much for “what it is” and “what it does” as for “who we are” and “how we see the world.””

“The future is already here - it’s just not evenly distributed.”

“Nothing draws a crowd like a crowd.”