BATB score: 10/10 *BATB re-read truly amazing 👏 * Best to: target mass (niche is a business limiting mindset) Best for: all marketer out there; coca cola lovers buy pepsi anyways Best as: one of the hardest ongoing battles any marketer faces is to get light, occasional and non-consumers to think of and remember their brand #distinctiveness BATB linger thoughts: loyalty programs are stupidly rewarding existing buyers for what they already do; we are all targeting the same peo

BATB score: 10/10 *BATB re-read and still super awesomeeeee* Best to: the best marketing book out there hands down Best for: any aspiring CMO or baby marketers alive; marketing KPI is always Sales Overnight Brand Overtime Best as: : (R) Relevance - cultural, functional, social ; (E) Ease - easy to notice and easy to access; (D) Distinctiveness easy to recall from a consistent use of unique and own-able assets BATB lingering thought: regarding marketing campaigns, make it part

BATB score: 8.9/10 20|60; 20% of a brand’s customers delivers 60%* of its sales #marketsharemarketsharemarketshare 20|80 is dead. Acquisition > Retention. Don't over think FMCG. Listen to me. There's NO loyalty for shampoo. Broad #scale > Precision #niche. How promotional discounts merely push future sales to be today's sales. Best for: every brand managers, FMCG marketeers, cross-functional sales team members to read this 101 book.

BATB score: 6/10 Another disappointment with sequels. #boohoo This Part 2 of How Brand Grows spent 6 out of 11 chapters recapping the discussions in Part 1 edition. The other 3 out of 11 chapters were common sense marketing principle of emotional and physical availability which summarised to "be everywhere many times whenever possible - the reach and frequency of all planning tools". Only 2 out of 11 chapters were impressive and pristine (let me be a doll and tell you that it

BATB score: 1.4/10 there was no magic Dear Rory Sutherland 'Alchemy', The only thing that saved this book is every time you refer to your best friends' work: Richard Thaler 'Misbehaving' and Dan Ariely 'The Upside of Irrationality'. To be kind, there's definitely something good in there but its poorly represented and viciously repeated in scattered thoughts that it's even difficult for me to grasp any thoughtful farts. Best for: readers who have read his best friends' work. R

BATB score: 7/10 from 🐰 to 🐲 Best to: know that 90% of advertising doesn't work; advertising is not all that powerful to make behavioural changes, incremental sales, or a shift in societal norm #blahblah. To quote the book, all that advertising does is to "give client an edge over their competitor" ; that's all. Best for: communications major students / graduates who are off doing a variety of jobs for a pay check - hello! me included 🙋‍♀️ (who said we're in this advertisi

BATB score: 10/10 🍗🥙🍟🍕 Wow. Just wow. Recommended by current CMO of Tinder aka ex-CMO of Pizza Hut. Written by best friends ex-CEO of Taco Bell and ex-CMO of KFC. A Yum! Brand family affair 💯. Best to: R(elevance), E(ase), and D(istinctiveness) is the main component of any brand marketing; maybe we are trying so hard to add value that we dissected a fundamental young marketing lad into fancy dancy frankenstein fad Best for: any aspiring, amateur, or professional brand ma

BATB score: 7/10 🌟 Random Fact: Thailand's ex-prime minister Yingluck S. recommended this book on her personal FB; I believe once you were ousted out you do have a lot of time to catch up on reading la la la. Best to: started poorly basic but ended quite conclusive - everything you need to know about the fifth paradigm marketing; book content structured like a typical university course book - defining terms and briefly explaining the gist of such subject term before moving o

BATB score: 6/10 🫠 *reader discretion advised* clickbait book title 💯 Seth Godin has ADHD, this book is an ADHD book - three paragraphs, tip of the iceberg touch of a story, and then off to the next story, repeat that roughly 150 times Best as: just because you wrote a book telling numerous stories does not make you yourself a good storyteller Best to: allow me to summary the whole book, “Marketing is storytelling, make the story remarkable, consistent, and authentic. Tell

BATB score: 8/10 👍 Best as: culture marketing playbook #legit Best to: everything in life is marketing - religion, music, global warming, everything Best for: marketers - “start with the soul and end with the sale” because “We were looking for fans when we should have been looking for believers.” BATB lingering thought: “If Thanksgiving is the day that we reflect on all that we have, then Black Friday is the day that we realize we don’t have enough.” damn, imagine a marketin