BATB score: 7/10 🌟 Random Fact: Thailand's ex-prime minister Yingluck S. recommended this book on her personal FB; I believe once you were ousted out you do have a lot of time to catch up on reading la la la. Best to: started poorly basic but ended quite conclusive - everything you need to know about the fifth paradigm marketing; book content structured like a typical university course book - defining terms and briefly explaining the gist of such subject term before moving o

BATB score: 6/10 🫠 *reader discretion advised* clickbait book title 💯 Seth Godin has ADHD, this book is an ADHD book - three paragraphs, tip of the iceberg touch of a story, and then off to the next story, repeat that roughly 150 times Best as: just because you wrote a book telling numerous stories does not make you yourself a good storyteller Best to: allow me to summary the whole book, “Marketing is storytelling, make the story remarkable, consistent, and authentic. Tell

BATB score: 8/10 👍 Best as: culture marketing playbook #legit Best to: everything in life is marketing - religion, music, global warming, everything Best for: marketers - “start with the soul and end with the sale” because “We were looking for fans when we should have been looking for believers.” BATB lingering thought: “If Thanksgiving is the day that we reflect on all that we have, then Black Friday is the day that we realize we don’t have enough.” damn, imagine a marketin