Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers by Raja Rajamannar

BATB score: 7/10 🌟

Random Fact: Thailand's ex-prime minister Yingluck S. recommended this book on her personal FB; I believe once you were ousted out you do have a lot of time to catch up on reading la la la.

Best to: started poorly basic but ended quite conclusive - everything you need to know about the fifth paradigm marketing; book content structured like a typical university course book - defining terms and briefly explaining the gist of such subject term before moving on to the next terms

Best for: future quantum global marketers; you need to have IQ, EQ, CQ (creative quotient), DQ (decency quotient), be inspiring leaders, have a global mind-set, meditate and read - to name a few of required qualifying attributes

Best as: a marketing 101 fundamental book; seriously, how can you consider yourself a marketer without reading any marketing books?