BATB score: 9/10 *BATB re-read still legit but less wow* Best to: RIP Bill Campbell, you set the bar really high on people manager roles and responsibilities above and beyond on all fronts Best as: a playbook for leaders for every office situation imaginable Best for: when they strip you off your title, do people still follow you? If yes, congratulations, you are a true leader. BATB lingering thought: as leaders, when you clap for your team, clap with energy and genuine enthu

BATB score: 10/10 *BATB re-read and still super awesomeeeee* Best to: the best marketing book out there hands down Best for: any aspiring CMO or baby marketers alive; marketing KPI is always Sales Overnight Brand Overtime Best as: : (R) Relevance - cultural, functional, social ; (E) Ease - easy to notice and easy to access; (D) Distinctiveness easy to recall from a consistent use of unique and own-able assets BATB lingering thought: regarding marketing campaigns, make it part

BATB score: 9/10 👏 BATB re-reads Best to: easier said than done but yes three great leadership one-minute tricks; clear goals, timely praising, constructive re-directs BATB lingering thought: but does it work with dinosaurs 🦖 🦕 ready to retire in too-big-to-fail conglomerates? it’s my turn now, globally groomed millennials hired to be the change in antique companies 💪 among Gen X legacy Best for: so what kind of leader do you want to be? Best as: playbook when leading a

BATB score: 9.9/10 Legit 10. Hilarious. Written by an ex-Googler. Follow the tips and techniques for guaranteed more hysterical meetings Best for: a New Year's gift / a birthday gift. a book that you leave in the restroom for entertainment passing time while passing gas.

BATB score: 8.9/10 20|60; 20% of a brand’s customers delivers 60%* of its sales #marketsharemarketsharemarketshare 20|80 is dead. Acquisition > Retention. Don't over think FMCG. Listen to me. There's NO loyalty for shampoo. Broad #scale > Precision #niche. How promotional discounts merely push future sales to be today's sales. Best for: every brand managers, FMCG marketeers, cross-functional sales team members to read this 101 book.

BATB score: 9.5/10 Reality slap-in-the-face book for all those optimistic Joys from Inside Out to WAKE UP! A reminder that the world has never been fair and how your hope to bring back justice and world peace already made you a loser. “Power” why some people has it - and others don’t. A book about how being smart is never enough, how being friends or liked by everyone gets you nowhere, and why power on top of others is what you should aim to have. Filled with anecdotes from l

BATB score: 5/10 More of an encyclopedia than a readable book. Lists of ways to open a speech, respond to an offensive colleague, close a meeting, reply to liars, accept compliments, to say 'I don't know' powerfully, and 300+ more breakdowns of day-to-day encounters. Best as: a gift to untactful vocal leaders 🤬 Best for: new humans 🧛‍♀️🧟‍♀️🧜‍♀️ to learn how to be more human OR advanced humans 👸👩‍🎓👩‍🚀 to explore new varieties of eloquent communicative phrases to enlig

BATB score: 6/10 Another disappointment with sequels. #boohoo This Part 2 of How Brand Grows spent 6 out of 11 chapters recapping the discussions in Part 1 edition. The other 3 out of 11 chapters were common sense marketing principle of emotional and physical availability which summarised to "be everywhere many times whenever possible - the reach and frequency of all planning tools". Only 2 out of 11 chapters were impressive and pristine (let me be a doll and tell you that it

BATB score: 1.4/10 there was no magic Dear Rory Sutherland 'Alchemy', The only thing that saved this book is every time you refer to your best friends' work: Richard Thaler 'Misbehaving' and Dan Ariely 'The Upside of Irrationality'. To be kind, there's definitely something good in there but its poorly represented and viciously repeated in scattered thoughts that it's even difficult for me to grasp any thoughtful farts. Best for: readers who have read his best friends' work. R

BATB score: 5.15/10 Whether high context (I am fine, thank you) or low content speakers; whether confrontational or informal when it comes to negative feedback; whether egalitarian (friend-friend) or hierarchical (godlike boss) leaders; to whether logic based or relationship based trust. There are cultural and communication clashes because we are all born and raised differently. 🔑 key here: be wary but be yourself. Explain that we approach things differently (I am this and y

BATB score: 4.0/10 RIP 4P's (1960) and Hello WTH 4C's (2018) Dear Philip Kotler, just because the world has changed does not mean that you can 4P's, 7P's, 4C's, 3O's, 5A's preach us. Kotler is a professor. He writes textbooks. He is not a Marketing Director nor CMO. He recommends brands to create an APP to solicit community and advocacy (chapter 11). Nope. Trust me. Not all brands need an APP. CODE 200: legit updates in there but I pity all young minds who would now have to m

BATB score: 3.21/10 Best to: Your word choices and sentence structure annoys me. Book tries too hard to be intellectual but book's content is crap. Book tries to be all-knowing but book's example cases are poor. Book tries to introduce modules but book's logic is flawed. (Replace "Book" with "You" and "Your" for intensified drama) Best for: Geoffrey A. Moore to re-write this book. Best as: a required read for a VC book club with everyone nice enough to complement on minuscule

BATB score: 10/10 Wow. Just Wow. An on-point manual to all the 21st-century disrupting leaders. The book challenges top companies' best practices in acquiring, managing, and firing talents. Even Facebook and Google (the best companies to work for) got a decent slap-in-the-face KO. The content below may be depressing to those ocean eyes naive hopeful souls. For example: - Firing people (even the best talents and managers) who have become irrelevant to the company's north stars

BATB score: 10/10 a practical memoir of Bill Campbell (life coach to big-name leaders: Larry Page, Sheryl Sandberg, Steve Jobs) This book v good. A concise, clear, approachable, and actionable people-principles that you can read today and adopt tomorrow. Honestly, I feel like a better manager already with all these know-how in my head! Best for: people who want to be better people; a reminder for all of us to be genuine and "be kind to one another" Best as: a 2020 New Year gi

BATB score: 4.45/10 >85% of the book's CEO-content can not be applied by the average Joe. Ben Horowitz's real-life CEO struggles on hiring, running, merging, selling, and firing people/companies from penny stocks to 1 billion sold, are beyond our pay grades. It's difficult to relate to; I am just a low-life-form company's minion. But I do understand this better that CEOs can be jerks with that "company before you" attitude. I guess that's why CEOs have a corner office to eat

BATB score: 8.8/10 OKRs: Objective, Key Results CFRs: Conversations, Feedback, Recognition BHAG: Big Hairy Audacious Goal GG: Google, Good God, or Good Game; depending on your tech, religious, or DOTA top of mind Explanation of what OKR is, examples of what OKRs are, and the OK and the not OK of OKRs. Pure 100% OKR goal-setting management book. Not for the lefty loosey #chillchill #allcancan boss. Best for: avid management book readers. OKR-lovers. Best to: conduct this easy

BATB score: 7.07/10 "We are not noble in reason, not infinite in faculty, and rather weak in apprehension." - Dan Ariely #iloveyou A book of random experiments on Ivy league students behaving opposite to what logic blueprint has dictated. Control group, variables, hypothesis, and contradicting conclusions on how we believe we have understood humans but we don't understand hoo-mans at all. #uncrackable Best for: anyone with a modest interest in psychology and behavioral econom

BATB score: 3.5/10 RIP Twitter Twitter CEOs: Jack Dorsey -> Evan Williams -> Dick Costolo -> Jack Dorsey (again) Best friends, lots of alcohol on a boat, ego-power-play, frenemies, secret meetings, Bill Campbell, revenge, Oprah, and fame. Typical start-up storyline #tbh Best to: find out about Twitter founders' conflicts via some online 10-minute-read bullet-point snippets Best for: nonfiction written in a fiction screenplay; honestly how did Nick Bilton know so much #CCTV? B

BATB score: 3.14/10 Dear Bill Gates, this recommended book of yours resembles more of a doctorate research paper in conditional probability and flawed predictions. 🧐 Best for: anyone pursuing a PhD in Probability Theory Best as: it's a research paper with over 450-page explanation on Bayes' Theorem about prediction and probability split into 13 life examples/chapters. Best to: you know how some things you've learnt at school does not make any difference in your life? Before

BATB score: 10/10 ⭐️ Best Management Bible Ever! ⭐️ Spencer Johnson's style of storytelling as in Who Moved My Cheese series: concise and crisp (without the 🧀 maze) Best for: any manager who cares about being a better people manager. As for those who believe he/she is already the best manager ever, go love yourself. 🤬 Best to: be reminded of goal-alignment, sincere praising, and constructive feedback with any human being. Best as: a departure gift for those result-only-orie