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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers by Raja Rajamannar
BATB score: 7/10 ๐ Random Fact: Thailand's ex-prime minister Yingluck S. recommended this book on her personal FB; I believe once you were ousted out you do have a lot of time to catch up on reading la la la. Best to: started poorly basic but ended quite conclusive - everything you need to know about the fifth paradigm marketing; book content structured like a typical university course book - defining terms and briefly explaining the gist of such subject term before moving o


Triggers: Sparking Positive Change and Making It Last by Marshall Goldsmith
BATB score: 7/10 โก๏ธ Did I do my best to be happy? Did I do my best to find meaning? A book about owning your life as a protagonist for being a better version of yourself everyday. Best to: read Marshall Goldsmith's "What Got You Here Won't Get You There" ๐ first and foremost; then if you are still keen, have a take on this book Best for: guilt-ridden victim of "satisficing" - our tendency to commodify everyday choices because chasing that last bit of improvement is not worth


Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard
BATB score: 5/10 ๐โโ๏ธ๐ too detailed and written in textbook style an autobiography on who is Yvon Chouinard, the origins of Patagonia Inc, and the philosophy behind the business environmental morales and day-to-day enjoyable and sustainable operations Best to: true passion driven business ๐ฏ started with the love for the outdoors; translates into business values 'let my people go surfing' flextime policy, donating 10% of profit to non-profit environmental groups, and creati


Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman
BATB score: 10/10 ๐ Life-changing book for all people managers. Are you a genius or are you a genius maker? Best to: concise, tangible, practical ๐ฏ how the best leaders make everyone smarter; two types of managers out there: diminishers and multipliers; multipliers get 2X from their team and builds a legacy as a genius maker Best for: should be a required read for all people managers; raise your hands if you have asked for more headcount yet your team is working hard but no


One + One = Three: A Masterclass in Creative Thinking by Dave Trott
BATB score: 6.3/10 ๐ Best to: first 50-pages game strong intel, the rest 170 pages were alright Best for: when your creative director recommends a book into a world of colourful creative minds, you do what it takes to see things from the same wonderland viewpoint Best as: Dave Trott writing style - short story snippets 2-3 pages long and moving on to the next chop chop story; legit easy read Best quotes: โyou can have what you want, or you can have your reasons for not havin


Leaders in Lockdown: Inside Stories of Covid-19 and The New World of Business by Atholl Duncan
BATB score: 3/10 ๐ This book incorporates 28 interview with 28 global top leaders on their business strategic thoughts with Covid19. Interviews were conducted in 2020 so most leaders were still exceptionally optimistic. Best as: this book is like Where is Waldo? but Where is the point? kinda twist; mostly every interview has one key kicker comment thatโs quotable, the rest is shit Best to: just read the last chapter (chapter 29 - last 9 pages) of the book at the bookstore; t


Power: Why Some People Have It - and Others Don't by Jeffrey Pfeffer
BATB score: 10/10 ๐ This book changed my life the first time I read it in 2018. Re-reading this book today in 2021, now that I am two step higher on the corporate ladder, the lessons are even more legit and critical. Best to: an appropriate slap-in-the-face. Stop thinking that the world is just, that your talents and contributions would be recognized and a promotion is due, that you don't have to play office politics to be noticed, that you will not corrupt your way up, that


What It Takes: Lessons in the Pursuit of Excellence by Stephen A. Schwarzman
BATB score: 8/10 ๐ Dear Stephen A. Schwarzman, you are such an interesting and an incredible self-made human being. I feel so humble to have read through your journey to one of the richest man on earth. ๐ค Best to: definitely an uphill battle from being Lehman Brothers' low-life form employee, starting Blackstone with your mentor at Lehman, diversifying the business wherever the opportunities are, taking it global, and becoming an advisor to the US Presidents. #dayum All tha


Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs by Reid Hoffman
BATB score: 10/10 ๐ฒ Best to: ๐ฏ well-written; a harmonious composition of storytelling from global leaders and Reid Hoffmanโs analysis and key takeaways Best for: legit ๐ lucky dragon ๐ book for entrepreneurs, business leaders, and social enterprise c-suites Best as: strongly recommend; Reid Hoffmanโs 2021 comeback; charismatic leaders to take a selfie with this book Best quotes: โitโs easy to kill a product thatโs failing; itโs harder and more strategic to kill one that l


The Personal MBA by Josh Kaufman
BATB score: 4/10 ๐ง cloudy with a chance of murky brain Best to: this is not a book, this is an encyclopedia; 200+ MBA concepts dump into one thick-ass book in 200+ short introductory snippets - too brief for in-depth understanding and too shallow for any practical adaptation Best for: personally, pursuing an MBA and/or climbing the corporate ladder has nothing to do with how many MBA concepts you get to learn and remember Best as: a smart-ass encyclopedia that makes your she


From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue
BATB score: 5.5/10 ๐ฒ๐ฒ๐ฒ a very specialized book on managing a sales organization ๐๐โโ๏ธ if you are big boss enough to relate, then this book is made for you; profitable business or die Best to: a blueprint manual on how to make money for your business; conceptual, anecdotal, and directive do's and don'ts; freemium to premium -> hypergrowth takes 7 years Best for: c-suite, executive level, business key decision makers on how to build an aggressive sales team, a motivational


Leadership BS: Fixing Workplaces and Careers One Truth at a Time by Jeffrey Pfeffer
BATB score: 7.7/10 ๐ Jeffrey Pfeffer is a one of a kind author who writes about unpopular truths of office politics and leadership blah blah. Best to: you know how other leadership books discuss about godlike outlier kings and queens of perfect leadership? well, that feels good, uplifting narrative is depressing; this book is taking on a stance on the distrustful, disengaged, dissatisfied, despairing flip side Best for: actors in leadership positions as acting is essential t


It's Not How Good You Are, It's How Good You Want to Be by Paul Arden
BATB score: 5.5/10 ๐ค Best to: a mini book that you take to cafes as photo prop; the book itself is a creative showcase; beautiful layouts, fonts, juxtaposition of image and text - a visually beautiful book Best for: cafe hoppers, lifestyle influencers, coffee drinkers, people who work in the creative industry Best as: a ๐ฉ poop book quick reads on the hustling tips and techniques in the life of an advertising creative Best quote: โEarly to bed. Early to rise. Work like hell


Blitzscaling: The Lighting-Fast Path to Building Massively Valuable Companies by Reid Hoffman and Chris Yeh
BATB score 6.6/10 ๐ด Started out exceptionally strong on the basics to business and blitzscaling; unfortunately, things went downhill from Part III onwardsโฆ Best to: Reid Hoffman is a legit business guru who writes well in conveying business concepts; from his latest 2021 work โMasters of Scaleโ, this oldie 2018 book proves that Hoffman does write better every year or so Best for: business students as university course required read - a perfect mixture of principles, business


The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness by Morgan Housel
BATB score: 10/10 ๐ the most important money book in mankind about having 'enough' and so anything more is mere incremental but I am already comfortable Best to: clarity in 'JOMO' joy of missing out when your friends post on social media about their high gains on crypto and/or stock investment as it's probably because of pure luck that can not be repeated Best for: all of us; questioner of 'meaning of life' and one's relationship with money Best as: the best investment strat


Principles for Success by Ray Dalio
BATB score: 8/10 ๐ต๏ธ easiest read in mankind. thank you Ray Dalio for dumbing the principles down for us to understand what you are trying to say ๐ Best to: I feel like Ray Dalio is trying to squeeze out every money making opportunity while disgusting the attempt as 'the building of one's legacy' and 'sharing of one's learnings' #inspirational; this book is freaking expensive while the content is like itsy bitsy Best for: raise your hand if you believed "Principles" by Ray D


Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg
BATB score: 8/10 ๐ฉโ๐ฆฐ well-written ๐ legit / strong analysis of sexism from child's play to C-level dynamics to everyday balancing career vs family; the numerous women-centric expectations, burden, and challenges just to be considered as equal to men Best to: women leadership, breaking the glass ceiling via leading by example; Sheryl Sandberg's legacy aka linkedin profile in a format of a book Best for: mothers juggling a successful career and quality time with family; I co


The Design of Everyday Things by Don Norman
BATB score: 6.7/10 โ๏ธ a very niche book on design flaws, design frameworks, and practical designs catering to humans' common sense use Best to: blame the machine and the design! they are at fault when humans had to take some time to read the manuals to comprehend 'how to turn on/off device' when it should have been intuitive #duh Best for: product designers in the making of user-centric devices Best as: the examples about the 4 table stove knobs, the push/pull door, the QWERT


Range: How Generalists Triumph in a Specialized World by David Epstein
BATB score: 7.6/10 ๐ง well-researched, well-written, thoroughly analysed groundwork on how being a generalist makes you see the bigger picture and allows you to creatively strategise more than specialists; a very nerdy book #nerdalert Best to: serious documentation and experiments on how generalist rules, scrutinising the common belief that favors specialisation; yet redundant with the last few chapters quite wishy washy ๐ฆ Best for: a lot of tech / business key opinion leade


Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin
BATB score: 3/10 ๐ข only business schools and leadership programs memorizes strategic principles eg. OGSM (objectives, goals, strategy, and measure statement) Best to: P&G is such a Gen X success story; Gen Z 'start-ups, ventures, hustles' can not really benefit from this book's do's and don't's Best for: CEOs of global FMCG/CPG conglomerates esp when you are in charge of setting business strategies from merger and acquisition deals, supplier negotiations, consumer-product in
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