Predictably Irrational: The Hidden Forces That Shape Our Decision by Dan Ariely

BATB score: 7.07/10 "We are not noble in reason, not infinite in faculty, and rather weak in apprehension." - Dan Ariely #iloveyou

A book of random experiments on Ivy league students behaving opposite to what logic blueprint has dictated.

Control group, variables, hypothesis, and contradicting conclusions on how we believe we have understood humans but we don't understand hoo-mans at all. #uncrackable

Best for: anyone with a modest interest in psychology and behavioral economics

Best as: another piece to your Dan Ariely collection

Best to: read only 1 of Dan Ariely's book in your lifetime. The thrill has been jinxed. #damnit go read "the Upside of Irrationality" 2010.

BATB score: 7.07

It's DAN ARIELY