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Think Like a Freak by Steven D. Levitt and Stephen J. Dubner
BATB score: 8/10 Best as: A book on how to work smarter through solving big problems via thinking small Best to: know how to win in a hot dog eating competition. Hysterical. Love the stories. Love the experiments. Best for: seekers of data-driven analysis of random life situations


How Brands Grow by Byron Sharp
BATB score: 8.9/10 20|60; 20% of a brand’s customers delivers 60%* of its sales #marketsharemarketsharemarketshare 20|80 is dead. Acquisition > Retention. Don't over think FMCG. Listen to me. There's NO loyalty for shampoo. Broad #scale > Precision #niche. How promotional discounts merely push future sales to be today's sales. Best for: every brand managers, FMCG marketeers, cross-functional sales team members to read this 101 book.


Who Moved My Cheese? by Dr Spencer Johnson
BATB score: 8.8/10 A story about two talking mice on a challenge to find cheese; yet, extremely relatable to humans and our everyday quests. A simple short read with readers incurring different lessons / highlights from the book. Original for the famous quote: What would you do if you weren't afraid? Best for: everyone should read this book then over-analyze it over dinner with your smart friends. FYI 28 million copies sold worldwide!


Out of the Maze by Dr Spencer Johnson
BATB score: 8.8/10 From: What would you do if you weren't afraid? for the brave Haws To: What would you do if you believed it was possible? for the average Hems This book is 100% relatable. Just change 'cheese' to your life goals, love relationship, career, dreams; and 'maze' to whatever challenges, monster, or negative thoughts you are surrounded with. 10/10 hopes in sequel recovered. #legitEp2 Best for: completed readers of Who Move My Cheese Ep1, the rest of the world popu


Twas The Nightshift Before Christmas by Adam Kay
BATB score: 8.2/10 Adam Kay's diary of a doctor in the making - week of and week after Christmas entries exclusives. Best for: read "This is Going to Hurt" by Adam Kay first. Best to: share this book to your Asian parents who still believes aspiring to be a doctor, marrying a doctor, raising your kids to be doctors, are the true definition of success (spoiler alert: meh, it's not) Best as: a reminder to everyone who visits the doctor to be kind (if your day/work sucks, doctor


Animal Farm by George Orwell
BATB score: 8.9/10 Context: Thailand's Prime Minister aka Military Junta Commander in Chief aka Uncle Toodaloo recommended his Thai citizens to read this book to better understand how to live in UNITY in the midst of desperate political clashes. The fable is leaps and bounds away from the slightest hints of UNITY. Not quite sure what he meant there. Quick slurp of the famous pig tale: a pig said all animals are equal, secretly made pig allies, hid resources to pig-selves, oth


Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr
BATB score: 8.8/10 OKRs: Objective, Key Results CFRs: Conversations, Feedback, Recognition BHAG: Big Hairy Audacious Goal GG: Google, Good God, or Good Game; depending on your tech, religious, or DOTA top of mind Explanation of what OKR is, examples of what OKRs are, and the OK and the not OK of OKRs. Pure 100% OKR goal-setting management book. Not for the lefty loosey #chillchill #allcancan boss. Best for: avid management book readers. OKR-lovers. Best to: conduct this easy


Outliers by Malcolm Gladwell
BATB score: 8.5/10 Outliers like Bill Gates are merely ordinary people who got lucky, who got an opportunity to get a head start, and who completed 10,000 hours diligently. Best for: 'Your success today owes up to whether your great grandpapa was a farmer.' If this statement, made you go "huh?" or "wad?", then go read this book. Best as: a reminder that maybe all those cool people (Taylor Swift, Mark Zuckerburg, Isaac Newton) just got lucky. Best to: tell people that you have


To Obama, With Love, Joy, Anger, and Hope by Jeanne Marie Laskas
BATB score: 8.88/10 for the 8 years that you've served us. I had too, we kinda owe him... Note to self: always practice self-PR and to engage in every self-PR opportunity. #smilewave #sellyourself Seriously, it's a book about how disciplined, genuine, and dedicated Obama was to his country and his people. "10LADs" - Obama reads 10 Letters a Day and reply to them; for god's sake, I don't even read my mails. Best to: squint. Obama's handwritten replies are really difficult to r


Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink
BATB score: 8.9/10 #legit 🤘 Best as: a book that summarizes other books' highlights from (1) Grit by Angela Duckworth, (2) Predictably Irrational by Dan Ariely, to (3) Mindset by Carol Dweck Best to: "One BOOK to rule them all, One BOOK to find them, One BOOK to bring them all, and in the darkness bind them" - said BATB Gandalf 🧙♂️ Best for: you who said you will read more but haven't read any and claim that you are so behind but you haven't really started on any one book;


The Everything Store Jeff Bezos and The Age of Amazon by Brad Stone
BATB score: 8.9/10 💫🙆 A+ insightful e-commerce blueprint. Mastermind's playbook on why Amazon.com stock price is 3000++ USD and why Jeff Bezos is the richest human in the world. Best for: #Shopee #Lazada #JDCentral #Tokopedia #Bukalapak senior management to read this; oh sorry, that's right you don't read #gutfeelsleadership Best to: deepdive into how Bezos foresees a challenger, quickly dumps shitload of money into a competing business model (which was not meant to last),


The Most Important Thing Illuminated: Uncommon Sense for the Thoughtful Investor by Howard Marks
BATB score: 8.5/10 🤑🥇💚 Get-Rich-Quick manual on investing in Dow, Nasdaq, and S&P 500 stocks. Striking before the mass #InsiderTrading and fleeing before the crash #STOPLOSS. This book is definitely smarter than me. Best for: amateur investors looking to make Warren Buffett proud (scoring >7% market growth - Berkshire Hathaway A-Class investment consultants) Best to: know that in this book on the Most Important Thing (expecting singular 1), there were 21 Most Important Thi


How to Talk to Anyone by Leil Lowndes
BATB score: 8.5/10 ⭐️ 92 little tricks for you to fake it until you make it! Best as: a how to be a 'Somebody' manual for dummies - great posture, a heads-up look, a confident smile, and a direct gaze. Best to: it's ludicrous to remember and act on all 92 tricks: smile, eye contact, pause, prep topics, notes, killer compliment #madness. Aiming to execute 9.2/92 is already a huge win for me #chachacha 💃🕺 Best for: climbers of the corporate ladder, victims of networking circl


The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo
BATB score: 8/10 Being a ‘Facebook’ manager is a privilege. The skillsets and the techniques suggested requires high reader discretion. Actual application in common day 'any other company' management may not be worth the effort. #unempoweredmembers Best for: any other company manager or manager-to-be to check it out and try to adapt as much as it still make sense #FakeItNeverMakeIt Best as: not all company are made equal: OKR vs KPI, self-driven vs salary-driven, fixed vs gro


Food Anatomy: The Curious Part and Pieces of Our Edible World by Julia Rothman
BATB score: 8/10 🌶🥨🍣🍭 Adorable book on all food consumed around the world. Lovable illustrations; yet, minimal educational content. Best as: fun no-brainer read (literally no brain was needed) with cutesie drawings that sparks joy #adorbs Best to: know that sunflower seeds 🌻, cucumber 🥒, and corn 🌽 are actually fruits not vegetables Best for: middle-aged adults wanting to take a break from our day-to-day madness. The part on the different types of coffee and wine was h


The Prince by Niccolò Machiavelli
BATB score: 8/10 👑 Back in 1532, Machiavelli wrote a 'How to be a Powerful Prince for Dummy Princes 101'. Best for: a very delicate playbook on how to manage/lobby your power game for existing and newly conquered colonies, loyal servants, and abolished toxic minds; topics are extremely relevant to today's office politics (except the 'killing those who hate you' part) Best as: a how-to political manual; from corrupting with soldiers, keeping noblemen in line, soliciting an ad


Parvana's Journey by Deborah Ellis
BATB score: 8.5/10 🥺 Best to: know that it's about a 12-year-old Afghan girl traveling alone on foot, drinking from muddy streams, and eating pages of a book to survive #cry Best for: Deborah Ellis' fans - you must have read "The Breadwinner" prior to considering this sequel Best as: a reminder that escaping from the Taliban and trying not to die (eating grass), is the exact duck-up world we are living in right now 🦆 Would you have survived? All alone at 12-years-old? Havin


Mud City by Deborah Ellis
BATB score: 8.5/10 Best to: know that a child living in UNHCR refugee camp does not necessarily mean 'rescued' Best for: Deborah Ellis' fans - or collectors of Deborah Ellis books; best to have read "The Breadwinner" and "Parvana's Journey" prior to considering this book Best as: I wish that elementary school kids have Deborah Ellis books as required reading; 'Of Mice and Men' or 'To Kill a MockingBird' or 'Anne Frank' are great books. However, these are unrelatable today. I


Cilka's Journey by Heather Morris
BATB score: 8.8/10 ⭐ From concentration camp to a life sentence in hard-labour camp, how can an innocent 16-year-old girl survive? Shaved (both head and privates), starved, beaten, and raped, how can one still have hope? Best to: read Heather Morris' "The Tattooist of Auschwitz" book first to understand what horrible things already happened and to continue with what other horrible things continued Best for: there's nothing more cruel than the Nazi Concentration Camp 1933-1945


Poor Economics: The Surprising Truth about Life on Less Than $1 a Day by Abhijit V. Banerjee and Ester Duflo
BATB score: 8.8/10 🙏 Salute to all the field studies, data-driven research, and real-life experiments that must have taken 5+ years to conclude into this thick insightful research book! Best to: know that it's a research study on why the poor remains poor from one test hypothesis to another and another across developing countries via numerous rural schemes 👏 #nerdalert Best for: capital shifters composing societal schemes to comprehend the roles of the three Is' - ignorance
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