Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr
- kanyanatnatty
- Feb 27
- 1 min read

BATB score: 8.8/10
OKRs: Objective, Key Results
CFRs: Conversations, Feedback, Recognition
BHAG: Big Hairy Audacious Goal
GG: Google, Good God, or Good Game; depending on your tech, religious, or DOTA top of mind
Explanation of what OKR is, examples of what OKRs are, and the OK and the not OK of OKRs.
Pure 100% OKR goal-setting management book. Not for the lefty loosey #chillchill #allcancan boss.
Best for: avid management book readers. OKR-lovers.
Best to: conduct this easy self-check by asking yourself: "do you know Bill Campbell?" If you are thinking about Campbell's soup, you are not ready for this book.




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