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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers by Raja Rajamannar
BATB score: 7/10 🌟 Random Fact: Thailand's ex-prime minister Yingluck S. recommended this book on her personal FB; I believe once you were ousted out you do have a lot of time to catch up on reading la la la. Best to: started poorly basic but ended quite conclusive - everything you need to know about the fifth paradigm marketing; book content structured like a typical university course book - defining terms and briefly explaining the gist of such subject term before moving o


Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard
BATB score: 5/10 🏄♀️🌏 too detailed and written in textbook style an autobiography on who is Yvon Chouinard, the origins of Patagonia Inc, and the philosophy behind the business environmental morales and day-to-day enjoyable and sustainable operations Best to: true passion driven business 💯 started with the love for the outdoors; translates into business values 'let my people go surfing' flextime policy, donating 10% of profit to non-profit environmental groups, and creati


Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman
BATB score: 10/10 🌟 Life-changing book for all people managers. Are you a genius or are you a genius maker? Best to: concise, tangible, practical 💯 how the best leaders make everyone smarter; two types of managers out there: diminishers and multipliers; multipliers get 2X from their team and builds a legacy as a genius maker Best for: should be a required read for all people managers; raise your hands if you have asked for more headcount yet your team is working hard but no


One + One = Three: A Masterclass in Creative Thinking by Dave Trott
BATB score: 6.3/10 💛 Best to: first 50-pages game strong intel, the rest 170 pages were alright Best for: when your creative director recommends a book into a world of colourful creative minds, you do what it takes to see things from the same wonderland viewpoint Best as: Dave Trott writing style - short story snippets 2-3 pages long and moving on to the next chop chop story; legit easy read Best quotes: “you can have what you want, or you can have your reasons for not havin


Power: Why Some People Have It - and Others Don't by Jeffrey Pfeffer
BATB score: 10/10 💙 This book changed my life the first time I read it in 2018. Re-reading this book today in 2021, now that I am two step higher on the corporate ladder, the lessons are even more legit and critical. Best to: an appropriate slap-in-the-face. Stop thinking that the world is just, that your talents and contributions would be recognized and a promotion is due, that you don't have to play office politics to be noticed, that you will not corrupt your way up, that


What It Takes: Lessons in the Pursuit of Excellence by Stephen A. Schwarzman
BATB score: 8/10 🏆 Dear Stephen A. Schwarzman, you are such an interesting and an incredible self-made human being. I feel so humble to have read through your journey to one of the richest man on earth. 🖤 Best to: definitely an uphill battle from being Lehman Brothers' low-life form employee, starting Blackstone with your mentor at Lehman, diversifying the business wherever the opportunities are, taking it global, and becoming an advisor to the US Presidents. #dayum All tha


Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs by Reid Hoffman
BATB score: 10/10 🐲 Best to: 💯 well-written; a harmonious composition of storytelling from global leaders and Reid Hoffman’s analysis and key takeaways Best for: legit 💚 lucky dragon 🐉 book for entrepreneurs, business leaders, and social enterprise c-suites Best as: strongly recommend; Reid Hoffman’s 2021 comeback; charismatic leaders to take a selfie with this book Best quotes: “it’s easy to kill a product that’s failing; it’s harder and more strategic to kill one that l


The Personal MBA by Josh Kaufman
BATB score: 4/10 🌧 cloudy with a chance of murky brain Best to: this is not a book, this is an encyclopedia; 200+ MBA concepts dump into one thick-ass book in 200+ short introductory snippets - too brief for in-depth understanding and too shallow for any practical adaptation Best for: personally, pursuing an MBA and/or climbing the corporate ladder has nothing to do with how many MBA concepts you get to learn and remember Best as: a smart-ass encyclopedia that makes your she


From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue
BATB score: 5.5/10 💲💲💲 a very specialized book on managing a sales organization 🙋🙋♀️ if you are big boss enough to relate, then this book is made for you; profitable business or die Best to: a blueprint manual on how to make money for your business; conceptual, anecdotal, and directive do's and don'ts; freemium to premium -> hypergrowth takes 7 years Best for: c-suite, executive level, business key decision makers on how to build an aggressive sales team, a motivational


Leadership BS: Fixing Workplaces and Careers One Truth at a Time by Jeffrey Pfeffer
BATB score: 7.7/10 💛 Jeffrey Pfeffer is a one of a kind author who writes about unpopular truths of office politics and leadership blah blah. Best to: you know how other leadership books discuss about godlike outlier kings and queens of perfect leadership? well, that feels good, uplifting narrative is depressing; this book is taking on a stance on the distrustful, disengaged, dissatisfied, despairing flip side Best for: actors in leadership positions as acting is essential t


Blitzscaling: The Lighting-Fast Path to Building Massively Valuable Companies by Reid Hoffman and Chris Yeh
BATB score 6.6/10 😴 Started out exceptionally strong on the basics to business and blitzscaling; unfortunately, things went downhill from Part III onwards… Best to: Reid Hoffman is a legit business guru who writes well in conveying business concepts; from his latest 2021 work “Masters of Scale”, this oldie 2018 book proves that Hoffman does write better every year or so Best for: business students as university course required read - a perfect mixture of principles, business


Principles for Success by Ray Dalio
BATB score: 8/10 🕵️ easiest read in mankind. thank you Ray Dalio for dumbing the principles down for us to understand what you are trying to say 🙏 Best to: I feel like Ray Dalio is trying to squeeze out every money making opportunity while disgusting the attempt as 'the building of one's legacy' and 'sharing of one's learnings' #inspirational; this book is freaking expensive while the content is like itsy bitsy Best for: raise your hand if you believed "Principles" by Ray D


Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg
BATB score: 8/10 👩🦰 well-written 👏 legit / strong analysis of sexism from child's play to C-level dynamics to everyday balancing career vs family; the numerous women-centric expectations, burden, and challenges just to be considered as equal to men Best to: women leadership, breaking the glass ceiling via leading by example; Sheryl Sandberg's legacy aka linkedin profile in a format of a book Best for: mothers juggling a successful career and quality time with family; I co


Range: How Generalists Triumph in a Specialized World by David Epstein
BATB score: 7.6/10 🧐 well-researched, well-written, thoroughly analysed groundwork on how being a generalist makes you see the bigger picture and allows you to creatively strategise more than specialists; a very nerdy book #nerdalert Best to: serious documentation and experiments on how generalist rules, scrutinising the common belief that favors specialisation; yet redundant with the last few chapters quite wishy washy 💦 Best for: a lot of tech / business key opinion leade


Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin
BATB score: 3/10 🐢 only business schools and leadership programs memorizes strategic principles eg. OGSM (objectives, goals, strategy, and measure statement) Best to: P&G is such a Gen X success story; Gen Z 'start-ups, ventures, hustles' can not really benefit from this book's do's and don't's Best for: CEOs of global FMCG/CPG conglomerates esp when you are in charge of setting business strategies from merger and acquisition deals, supplier negotiations, consumer-product in


Sprint: Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp
BATB score: 4/10 😴 This book is a 101 manual on "how to conduct a silicon-valley-style product initiation sprints" aka fancy offsite activity for the elite c-levels and directors Best to: uninterrupted 5 intensive days of problem cracking, idea sketches, product prototype, and focus group feedback = wala the new miracle cure! it only works if the group comprise of over-qualified leaders who really wanted to make a difference +110% invested in the company #notme Best for: out


The Power of Regret: How Looking Backward Moves Us Forward by Daniel H. Pink
BATB score: 9/10 💚 *disclaimer* I love Daniel H. Pink. He writes about such interesting behavioural psychological topics: drive, when, regrets - his research fascinates me about how everything can be so constructively explained and optimize for the better 👏 #dayum #socool #loveyou Best to: it's a thorough research on the role of, the types of, the ways to handle, and the ways to optimize regrets; #legit learnt a lot! Fun fact: did you know that 3rd place winners ['at least'


Thick Face Black Heart: The Warrior Philosophy for Conquering the Challenges of Business and Life by Chin-Ning Chu
BATB score: 7/10 👹🖤 recommended by the ousted ex-prime minister of Thailand - Thaksin Shinawatra - the detailed fundamentals to his current philosophy of governing and living 👏 Best to: a critical book to read if you want to become a politician - to kill or to be killed, how the fox befriended the tiger, believing in dharma, meditate, pick your battles, money is just a means to an end, and be extremely greedy for success 💯 Best for: if you believe in "winners take all", h


Effortless: Make It Easier to Do What Matters Most by Greg McKeown
BATB score: 7/10 🆕 Greg McKeown's 3rd book (2021) after his huge global success with BATB's fav "Essentialism" (2014) and, though less famous, yet another one of BATB's fav "Multipliers" (2010); a true example of less (with the right few) is more 👏 Best to: read Greg McKeown's "Essentialism: The Disciplined Pursuit of Less" (2014) first and foremost; no questions ask Best for: anyone who can relate to this statement, “we are conditioned over the course of our lifetimes to b


Creative Blindness and How to Cure It by Dave Trott
BATB score: 8/10 🐾 Dave Trott's way of writing is very predictable; numerous short crisis stories where creativity saved the day Best to: key to creative advertising is to stand out whether that's seeing cool things that others see as dull or twisting things to some crazy surprise Best for: you should just read 1 Dave Trott's book and you are pretty much good to go; this book works! Best as: I guess that's why creative agencies tend to overthink (for an award blah blah) Best
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