How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp

BATB score: 6/10

Another disappointment with sequels. #boohoo

This Part 2 of How Brand Grows spent 6 out of 11 chapters recapping the discussions in Part 1 edition.

The other 3 out of 11 chapters were common sense marketing principle of emotional and physical availability which summarised to "be everywhere many times whenever possible - the reach and frequency of all planning tools".

Only 2 out of 11 chapters were impressive and pristine (let me be a doll and tell you that it's Chapter 7 on Word of Mouth and Chapter 11 on How Luxury Brands Grow)

Best as: gifts for aspiring marketeers who have already read How Brand Grows Part 1

Best for: book collectors or completed readers of How Brand Grows Part 1

Best to: always cite the book in your marketing conversations to upgrade your intellectual opinions and to always brag that you have read both How Brand Grow books, have you?