BATB score: 6/10 Another disappointment with sequels. #boohoo This Part 2 of How Brand Grows spent 6 out of 11 chapters recapping the discussions in Part 1 edition. The other 3 out of 11 chapters were common sense marketing principle of emotional and physical availability which summarised to "be everywhere many times whenever possible - the reach and frequency of all planning tools". Only 2 out of 11 chapters were impressive and pristine (let me be a doll and tell you that it

BATB score: 6/10 damn it Michelle! this book is such a tactful way to compliment your husband and humbly brag about yourself through 450 pages of paperback portrait #okaykaa Best to: listen to Michelle Obama narrate her own audiobook and multitask with other important things in life. 19 hours at 2X speed = 9.5 hours of become, became, become, and still becoming more #mindfatigue #isufferedalot Best for: true fans of the Obamas and idolizers of Michelle Obama [there's a lot of

BATB score: 6/10 🥱💤 How to operate your memory brain - Rhetorica Ad Herennium with memory palaces and Person-Action-Object (PAO) technique eg. #89 - snowfall ❄️ Best as: how to train to be mental athletes for the USA Memory Championship - very relatable, definitely every childhood dream 💭 #sarcasm Best to: watch the Netflix documentary "Memory Games" which perfectly summarises the gist of this book in 1.5 hours at 6.7/10 imdb score instead Best for: the book cover and book

BATB score: 6/10 🧕 recommended by Emma Watson aka Hermione Granger - an illustrated comic on an upbringing of Iranian women being 'worth half of men'. Best as: leisure yet knowledgeable read on Iran 1970s through war, martyrs, and head scarves via an autobiography of a curious and rebellious girl 🙎‍♀️ Best to: know that there's no climax nor key plot twist in this comic - just a series of chronological events Best for: admiration of the comic illustrations that told a story

BATB score: 6/10 😒 Best as: okay but not wow. Scott Galloway being Scott Galloway. Analysing the world pre-during-post coronavirus on business and stock investment. Nothing that you didn't already know. Best for: you to invest in GAFA stocks if you haven't - Google, Amazon, Facebook, and Apple for long-long-term growth Best to: also check out AirBnB, Zoom, Uber, and Carnival Corp stocks; oh, the book says, basically, anything that booms because of covid shall continues to be

BATB score: 6.5/10 ⏰💣 Packed with psychological explanation and plenty of experimental and historical references to how flawed humans are. #400pages Best to: know that humans are weird; we use conditional reasoning to form an opinion, engage in conformity completing a belief and then engross in red herring fallacy to avoid clashing topics #duh Best for: and that's how Trump won the election, how MBTI / fortune tellers seem accurate, how juries make wrongful convictions, and

BATB score: 6.6/10 🤑 Best to: admit it, financial literary is critical 🔥 Best as: unfortunately our educational institutes are still in denial and societal discussions have a taboo against money talk #bragging #notbragging Best for: reader who has completed Rich Dad Poor Dad first and foremost Book key takeaway: get into good debt as business owners and investors (rather than employees and self-employment) -> engage in primary savings (commodities: oil, gold, and silver), s

BATB score: 6/10 for the darling graphics 🍭 Proof that investing in an MBA to learn the principles is over-rated. Investing in an MBA to find a wife/husband is more acceptable. #valueformoney Best as: it feels like talking to a consultant. You got all the frameworks and the paper concepts down, you look smart, sharp and credible; but we all know that you are full of air #shallow #airhead Best for: go get an MBA when you are single and make sure that you get that certificate

BATB score: 6.6/10 🇰🇷🇯🇵 Best to: know that it's a journey through five generations of a Korean family seeking refuge and making a life in Japan (that was never truly home). A novel of a wife's role for her husband, dignity in the eyes of thy neighbours, poverty, suicide, yakuza and pachiko parlors. Best for: novel loyalist - it's a really long book that doesn't end; five generations, i tell you. The book gives you random shocking one-sentence plot twist - oddball surprise

BATB score: 6.5/10 RIP Daniel Kahneman - the first famous author (that BATB knows of) to choose euthanasia / assisted suicide at 90 years old *Reader Discretion Advised* An unpopular book review of a popular book coming up... I salute to anyone who finishes this book; for me it's just too much! This book makes me hate reading. Best to: basically, your brain has two systems: the fast emotional sensing monkey and the slow logic thinking Einstein; mostly the monkey wins. Then th

BATB score: 6.7/10 okay but not wow. tip of the iceberg inspiration. one-liner instagram captions. an easy-read of 30 interview transcripts from David Rubenstein lifetime interview records with big name leaders - CEOs, Founders, and Game Changers Best as: key to be exceptional leaders: luck, desire to succeed, pursuit of something new and unique, hard work / long hours, focus, failure, persistence, persuasiveness, humble demeanour, credit-sharing, ability to keep learning, in

BATB score: 6.78/10 🧑‍🔬🧬💊 I am happy that Dr. David A. Sinclair PhD is very passionate in his revolutionary field of study against ageing; his determination to discuss and raise this underdog subject is heartfelt. Best to: this thick nerdy book is Dr. Sinclair's attempt to proof that ageing research is underrated; how ageing should be considered as a disease that we all experience (and should get more funding), as something that can be decoded for betterment (NMN tablets)

BATB score: 6.6/10 🎃 Loved loved loved Rutger Bregman's "Humankind: A Hopeful History" 2019 masterpiece, yet his earlier triumph 2014 was a mishmash 🥵 Best to: numerous great controversial points: free money to end poverty, 15-hour work week, borderless nations, eradication of well-paid bullshit jobs; unquestionably concepts worth thinking about but it's all over the place and roughly substantiated Best for: believers that this world can be fixed to utopia - gross national

BATB score: 6.5/10 🌪 What an exotic brilliant mind - Aldous Huxley 1931. Everything in this dystopian social science fiction novel is still legitimate - make us question about the society we live in Best to: understandably why this is one of the required literature class readings; out of this world novel exploring a flip side of the world we live in with its numerous concepts of social conditioning, caste systems, sexual liberation, FORD-dictatorship, civilisation, and order

BATB score: 6/10 👩‍💻👮‍♀️👷‍♀️👩‍🍳 Introduction to social contracts - our roles and responsibility of generations and political administrations Best to: heavily researched and thoroughly written - at times, topics all over the place, a tad bit difficult to follow; discussion of social issues from healthcare, education, retirement, and all that we owe each other Best for: debaters, worker unions, political parties, democratic leaders, military government, members of the mon

BATB score: 6.6/10 🗂📑📒 Literally a collection of Jeff Bezos's annual shareholder letters, speeches, interviews, and memos. Snippets from everywhere bound together in a zip file book format. Best to: some credit for being able to look through Jeff Bezos's evolution of annual shareholder letters; love love love how he always end with 'I am super lucky/proud/thankful/joyous to be part of the Amazon team. It's still Day 1" since 1997. Best for: linguist and leaders speaking on

BATB score: 6.3/10 🕶🍻💢 Entertaining historical fiction regarding spies, escapes, murder, and politics during Hitler's regime Best to: great plot, suspenseful flow, and a good number of characters to love and to fear; yet, Rory Clements is your slightly above average authors - not wow. Best for: readers of fiction, he said, she said, gasps, pants, strikes Best as: a substitute leisure activity for screen time coach potatoes 🥔

BATB score: 6.3/10 💛 Best to: first 50-pages game strong intel, the rest 170 pages were alright Best for: when your creative director recommends a book into a world of colourful creative minds, you do what it takes to see things from the same wonderland viewpoint Best as: Dave Trott writing style - short story snippets 2-3 pages long and moving on to the next chop chop story; legit easy read Best quotes: “you can have what you want, or you can have your reasons for not havin

BATB score: 6.78/10 🌎 the world is my oyster 🌍 Best to: hands down the best introduction to geo-politics and the major subcontinental dynamics books for dummies trying to understand the world Best for: wanderer of the great planet or candidates for the United Nations Organization (UN) - you better read this book before the interviews; or blind date conversation starters 'so what's your thought on the disputed borders in the Middle East?' Best as: high school geo-politics co

BATB score: 6/10 🖤 written back in 1960 by Harper Lee, Pulitzer Prize winner for American literature in 1961, made into a 8.3/10 IMDb film in 1962, and a required read for middle school and high school kids all until 2000s Best to: old school classic book on racism and prejudice in Alabama, USA back in 1930s; narrate through a six-year-old Scout Finch POV Best for: raise your hand if you had to read this book for school 🙋‍♀️🙋 raise your hand if you remember hating it 🙋‍♀️