One + One = Three: A Masterclass in Creative Thinking by Dave Trott

BATB score: 6.3/10 💛

Best to: first 50-pages game strong intel, the rest 170 pages were alright

Best for: when your creative director recommends a book into a world of colourful creative minds, you do what it takes to see things from the same wonderland viewpoint

Best as: Dave Trott writing style - short story snippets 2-3 pages long and moving on to the next chop chop story; legit easy read

Best quotes: “you can have what you want, or you can have your reasons for not having it.“

"any new idea is nothing more than a new combination of old elements"

"if we think everyone's head is where our head is, we're just talking to ourselves."

"when people come along with a good idea, in the beginning it is completely ignored. If they go on about it they are considered mad and possibly even dangerous. Then, when it is eventually recognized as a good idea, nobody can be found who does not claim to have thought of it in the first place."