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One + One = Three: A Masterclass in Creative Thinking by Dave Trott
BATB score: 6.3/10 ๐ Best to: first 50-pages game strong intel, the rest 170 pages were alright Best for: when your creative director recommends a book into a world of colourful creative minds, you do what it takes to see things from the same wonderland viewpoint Best as: Dave Trott writing style - short story snippets 2-3 pages long and moving on to the next chop chop story; legit easy read Best quotes: โyou can have what you want, or you can have your reasons for not havin


It's Not How Good You Are, It's How Good You Want to Be by Paul Arden
BATB score: 5.5/10 ๐ค Best to: a mini book that you take to cafes as photo prop; the book itself is a creative showcase; beautiful layouts, fonts, juxtaposition of image and text - a visually beautiful book Best for: cafe hoppers, lifestyle influencers, coffee drinkers, people who work in the creative industry Best as: a ๐ฉ poop book quick reads on the hustling tips and techniques in the life of an advertising creative Best quote: โEarly to bed. Early to rise. Work like hell
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