BATB score: 8.9/10 20|60; 20% of a brand’s customers delivers 60%* of its sales #marketsharemarketsharemarketshare 20|80 is dead. Acquisition > Retention. Don't over think FMCG. Listen to me. There's NO loyalty for shampoo. Broad #scale > Precision #niche. How promotional discounts merely push future sales to be today's sales. Best for: every brand managers, FMCG marketeers, cross-functional sales team members to read this 101 book.

BATB score: 7/10 from 🐰 to 🐲 Best to: know that 90% of advertising doesn't work; advertising is not all that powerful to make behavioural changes, incremental sales, or a shift in societal norm #blahblah. To quote the book, all that advertising does is to "give client an edge over their competitor" ; that's all. Best for: communications major students / graduates who are off doing a variety of jobs for a pay check - hello! me included 🙋‍♀️ (who said we're in this advertisi

BATB score: 6.3/10 💛 Best to: first 50-pages game strong intel, the rest 170 pages were alright Best for: when your creative director recommends a book into a world of colourful creative minds, you do what it takes to see things from the same wonderland viewpoint Best as: Dave Trott writing style - short story snippets 2-3 pages long and moving on to the next chop chop story; legit easy read Best quotes: “you can have what you want, or you can have your reasons for not havin

BATB score: 5.5/10 🤔 Best to: a mini book that you take to cafes as photo prop; the book itself is a creative showcase; beautiful layouts, fonts, juxtaposition of image and text - a visually beautiful book Best for: cafe hoppers, lifestyle influencers, coffee drinkers, people who work in the creative industry Best as: a 💩 poop book quick reads on the hustling tips and techniques in the life of an advertising creative Best quote: “Early to bed. Early to rise. Work like hell