It's Not How Good You Are, It's How Good You Want to Be by Paul Arden

BATB score: 5.5/10 🤔

Best to: a mini book that you take to cafes as photo prop; the book itself is a creative showcase; beautiful layouts, fonts, juxtaposition of image and text - a visually beautiful book

Best for: cafe hoppers, lifestyle influencers, coffee drinkers, people who work in the creative industry

Best as: a 💩 poop book quick reads on the hustling tips and techniques in the life of an advertising creative

Best quote: “Early to bed. Early to rise. Work like hell and Advertise.”