Predatory Thinking by Dave Trott

BATB score: 7/10 from 🐰 to 🐲

Best to: know that 90% of advertising doesn't work; advertising is not all that powerful to make behavioural changes, incremental sales, or a shift in societal norm #blahblah. To quote the book, all that advertising does is to "give client an edge over their competitor" ; that's all.

Best for: communications major students / graduates who are off doing a variety of jobs for a pay check - hello! me included 🙋‍♀️ (who said we're in this advertising industry because we're 💯 passionate about it?!?)

Best as: the first 80 pages of the book was legit good; the rest was trying too hard to make minuscule points.