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How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
BATB score: 6/10 Another disappointment with sequels. #boohoo This Part 2 of How Brand Grows spent 6 out of 11 chapters recapping the discussions in Part 1 edition. The other 3 out of 11 chapters were common sense marketing principle of emotional and physical availability which summarised to "be everywhere many times whenever possible - the reach and frequency of all planning tools". Only 2 out of 11 chapters were impressive and pristine (let me be a doll and tell you that it


No Rules Rules Netflix and the Culture of Reinvention by Reed Hastings and Erin Meyer
BATB score: 10/10 💯 I've always been a big fan of Netflix culture since reading "Powerful" by Patty Mccord 2018 - absolutely dream company 💋 Best to: Netflix culture is very real - team not family, pay top of the market, 360 radical candor, 100% organizational transparency, 100% autonomy no rules rules! Best for: job opening? I would like to work at Netflix please. I believe I would be a great contributor! I will not cry I promise. Blah, who am I kidding... applied and reje
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