Marketing 4.0: Moving from Traditional to Digital by Philip Kotler

BATB score: 4.0/10

RIP 4P's (1960) and Hello WTH 4C's (2018)

Dear Philip Kotler, just because the world has changed does not mean that you can 4P's, 7P's, 4C's, 3O's, 5A's preach us.

Kotler is a professor. He writes textbooks. He is not a Marketing Director nor CMO. He recommends brands to create an APP to solicit community and advocacy (chapter 11). Nope. Trust me. Not all brands need an APP.

CODE 200: legit updates in there but I pity all young minds who would now have to memorize Co-Creation, Currency, Communal Activation, and Conversation. GPA 4.00

CODE ERROR 404: actionable insights for real-life application

Best for: all marketing professors and all graduates of bachelors/masters in marketing to be reminded that marketing abbreviated theories are never practical #YouHaveBeenScammed

Best as: a collectible textbook whose content would be irrelevant in 1 year (2021)

Fun Fact: Kotler is now 94 years old.