BATB score: 4.0/10 RIP 4P's (1960) and Hello WTH 4C's (2018) Dear Philip Kotler, just because the world has changed does not mean that you can 4P's, 7P's, 4C's, 3O's, 5A's preach us. Kotler is a professor. He writes textbooks. He is not a Marketing Director nor CMO. He recommends brands to create an APP to solicit community and advocacy (chapter 11). Nope. Trust me. Not all brands need an APP. CODE 200: legit updates in there but I pity all young minds who would now have to m