All Marketers Are Liars / Tell Stories by Seth Godin

BATB score: 6/10 🫠

*reader discretion advised* clickbait book title 💯

Seth Godin has ADHD, this book is an ADHD book - three paragraphs, tip of the iceberg touch of a story, and then off to the next story, repeat that roughly 150 times

Best as: just because you wrote a book telling numerous stories does not make you yourself a good storyteller

Best to: allow me to summary the whole book,

“Marketing is storytelling, make the story remarkable, consistent, and authentic. Tell the story to the niche people who will believe it and will share it their friends #ideavirus”

BATB lingering thought: the book was written in 2005, a different time, but okay, I agree on ideavirus aka virality of marketing

Best for: go check out Seth Godin’s Instagram and listen to some of his Reels, if you cringe, yeah, I am with you

Best quotes: “If you need to water down your story to appeal to everyone, it will appeal to no one.”

“The best worldviews from a marketer’s point of view are those that include a healthy dose of “I gotta share this!””

“Boring is invisible.”