R.E.D. Marketing: The Three Ingredients of Leading Brands by Greg Creed and Ken Muench

BATB score: 10/10 🍗🥙🍟🍕

Wow. Just wow. Recommended by current CMO of Tinder aka ex-CMO of Pizza Hut. Written by best friends ex-CEO of Taco Bell and ex-CMO of KFC. A Yum! Brand family affair 💯.

Best to: R(elevance), E(ase), and D(istinctiveness) is the main component of any brand marketing; maybe we are trying so hard to add value that we dissected a fundamental young marketing lad into fancy dancy frankenstein fad

Best for: any aspiring, amateur, or professional brand marketer out there - ouiiii read it! read it! read it! Reach > Precision!

Best as: why didn't we have this as a required reading or in any marketing curriculum? why did we have uncle Philip Kotler's Marketing 3.0, 4.0, 5.0 urgh why is uncle so desperate~

Beautiful Brands: Old Spice, PooPourri, GEICO Gecko, Colonel Sanders, Tony the Tiger Frosted Flakes