BATB score: 10/10 *BATB re-read and still super awesomeeeee* Best to: the best marketing book out there hands down Best for: any aspiring CMO or baby marketers alive; marketing KPI is always Sales Overnight Brand Overtime Best as: : (R) Relevance - cultural, functional, social ; (E) Ease - easy to notice and easy to access; (D) Distinctiveness easy to recall from a consistent use of unique and own-able assets BATB lingering thought: regarding marketing campaigns, make it part

BATB score: 10/10 You know how we look for logical people and yet everyone of us is illogical and irrational. And you start to wonder whether the world could really be explained? Well, here’s a great and exciting attempt to explain the unexplainable. Best for: if you were to read one book, read this book.

BATB score: 10/10 Strongly Recommended! Adam Kay's diary when he was serving his 6 years studies and ward life to be an aspiring doctor. You can read the emotions, the stress, and the final decision. Extremely relatable. Isn't it all of us who are trying to excel in our career, keep our partners happy, maintain a social life, keep in touch with family, drink more water, get enough sleep, smile, and be polite? Best for: all of us who’s trying

BATB score: 10/10 Literature Classics. Anne Frank was only 13-years-old. Writing all of these diary entries regarding her worldly perspectives, her analysis of people, and her writing composition is well beyond her years. She's exceptionally smart! Maybe antisemitism originated because Jews are smarter, wiser, and more well-to-do than the rest. Just imagine if the Holocaust, Adolf Hilter and the Nazi ideology didn't happen, the world may be filled with a lot more Jewish brill

BATB score: 10/10 my heart cries. That's the funny thing about life. A concept of delayed gratification where one suffers for X+ years for X times more pay, more benefits, or nirvana: associates to partners, minions to C-levels, students to doctors. Not knowing that we could just die a few steps before the finish line. And how now to live when you don't know whether you have <1, =1, >1 year left. This unknown is the most depressing. my heart cries to know that one day his dau

BATB score: 10/10 Pure bliss. One of the most concise, easy to read, simple to relate self-improvement books. Written by the one and only Ma'am Oprah Winfrey! You know how self-help books can be (1) annoying with its 1 2 3 step-hop plan that no one on Earth is disciplined enough to practice anyway; (2) and disgusting with its #blessed running in lavender fields fake dogma (oh just wake up!). This book is way more REAL in how we should all approach life. Shut up with the gossi

BATB score: 10/10 Wow. Just Wow. An on-point manual to all the 21st-century disrupting leaders. The book challenges top companies' best practices in acquiring, managing, and firing talents. Even Facebook and Google (the best companies to work for) got a decent slap-in-the-face KO. The content below may be depressing to those ocean eyes naive hopeful souls. For example: - Firing people (even the best talents and managers) who have become irrelevant to the company's north stars

BATB score: 10/10 a practical memoir of Bill Campbell (life coach to big-name leaders: Larry Page, Sheryl Sandberg, Steve Jobs) This book v good. A concise, clear, approachable, and actionable people-principles that you can read today and adopt tomorrow. Honestly, I feel like a better manager already with all these know-how in my head! Best for: people who want to be better people; a reminder for all of us to be genuine and "be kind to one another" Best as: a 2020 New Year gi

BATB score: 10/10 ⭐️ Best Management Bible Ever! ⭐️ Spencer Johnson's style of storytelling as in Who Moved My Cheese series: concise and crisp (without the 🧀 maze) Best for: any manager who cares about being a better people manager. As for those who believe he/she is already the best manager ever, go love yourself. 🤬 Best to: be reminded of goal-alignment, sincere praising, and constructive feedback with any human being. Best as: a departure gift for those result-only-orie

BATB score: 10/10 🥇👑❣️ Brilliance. Inspirational. Well-written autobiography. 10 10 10! Best to: READ THIS ASAP. Malala Yousafzai aka 'the girl shot by the Taliban (15 y/o)' aka youngest Nobel Peace Prize winner (17 y/o) aka activist for the right of all children to education aka #Hallelujah Best for: #AllLivesMatter and us all who may have taken free/affordable education for granted Best as: a kick in the nuts to all teenagers out there striking a pose for Instagram and/or

BATB score: 10/10 🧜‍♀️💫🧚 How Robert Iger started from the bottom now he's here (Disney Chairman WOOT!). A collection of all the key tipping points he has learnt throughout his life. #InnovateorDIE Best as: a reminder that being a good employee making your way up the typical corporate ladder is an undervalued and under-appreciated lifestyle. Robert Iger's annual salary is 65.7M as Disney CEO. His net worth is 690M. Best to: remember that great leaders stay humble #stopbragg

BATB score: 10/10 ❣️ Strongly Recommend! ⭐️⭐️⭐️ How could one endure so much on a route of the unknown with trickery, trafficking and bribes for the mere basics of freedom? #sob #lifeinjustice #KimDictatorship Best for: all of us - there are more struggles, sufferings, and life threats that one can face more than one can imagine Best to: I felt like giving up many times from reading her 11 years journey; I surrender, I am a coward. 🏳️ #FML #KillMeNow Best as: maybe we hold t

BATB score: 10/10 ❣️ BEAUTIFUL HEARTBREAKING NOVEL Gracefully written, artistic novel narrative flow, holistic character build up, and suspenseful story twists and turns: bravo, hands down! #isaluteyou #KhaledHosseini Best as: Emma Watson (Hermione) and Malala Yousafzai (youngest Nobel Peace Prize winner) recommends this book as "the best book - read it" Best to: "Like a compass needle that points north, a man's accusing finger always finds a woman. Always" Best for: so where

BATB score: 10/10 ⭐️⭐️⭐️ Extremely painful and heartbreaking yet beautifully written and a pure masterpiece. Malala Yousafzai recommends this book - "I think it’s important for girls everywhere to learn how women are treated in some societies. The book reminds us how courageous and strong women are around the world.” Best for: all of us elites who are too privileged to acknowledge how privilege we are Best as: a good heart cry and/or a cleansing of our capitalistic greed. Yet

BATB score: 10/10 🕊 emotionally moving masterpiece 🤍 Khaled Hosseini writes novels so painful that your heart bleeds 💔 Best for: everyone to give Khaled Hosseini a chance; his characters build up, his story twisted journey, and his closure that gives you a chance to breathe again but a part of you will never be the same Best to: know that all these fictional twists and turns is probably someone’s ‘based on a true story’ #TalibanTodayStill #KabulAfghanistan Best as: a remin

BATB score: 10/10 🧠👁🦵🦷💪 Best for: you to buy this and have this as a well needed elementary anatomy book to educate our future generations: oesophagus, borborygmus, and coronavirus Best to: reminiscent on your childhood aspiration of becoming a doctor and making your asian parents proud Best as: a journey down memory lane to all those anatomy classes memorising medical terms for no apparent day-to-day use; seriously when was the last time you said 'gluteus maximus' in a

BATB score: 10/10 💚🤑💚 Legendary old school classics on how to escape the middle class paycheck-pay-bills Rat Race 🐭 via making money work for you. Never gets old. Best for: anyone who has been caught saying “I am waiting for my next promotion or year-end bonus” or anyone living on paychecks, you are working hard yes? but are you working smart? Best as: here’s the plan. paycheck to savings to assets (stocks, bonds, real estate) to passive income (interests, dividends, rent

BATB score 10/10 🙋‍♀️🤱👭 Embracing women sacrifices in the most engaging and relatable way 💯 Best to: a very easy and enjoyable read about the life of Mrs. Kim Jiyoung in different life roles amidst a patriarchal society: a daughter vs a son, a school girl vs a school boy, a woman vs a man in the workforce, a mother vs a father expectations 💢 Best for: every Asian person can relate to this book, brings back childhood memories of favouritism to the sons, the hired/promoted

BATB score: 10/10! ⭐️🌟⭐️ Amazing. Bravo. Worth every chapter. Clear actionable. Reflective. Concise. #MarshallGoldsmith you genius! Best as: a wake-up call for all senior managers and/or C-level-to-be that “It’s not about you. It’s about what other people think of you” - you are now a public figure and showing such self-improvement desires is positively accepted Best for: 'bad boss attitude' may have gotten you here; but 'good boss leadership' will get you there Best as: dar

BATB score: 10/10 👏 Investment book for dummies 💯 legit! Best to: know there are just 5 basic principles that differentiates the real investors from the novice speculators 1. Do your homework. Bookmark this website www. sec.gov and check out the public 'DEF 14A' to analyse management competencies and compensation schemes and '10-K' annual reports for ROA(sset), ROE(quity), cash flow, and debt. 2. Find economic moats Basically, competitive advantages that is lucrative and ul