BATB score: 8/10 🐾 Dave Trott's way of writing is very predictable; numerous short crisis stories where creativity saved the day Best to: key to creative advertising is to stand out whether that's seeing cool things that others see as dull or twisting things to some crazy surprise Best for: you should just read 1 Dave Trott's book and you are pretty much good to go; this book works! Best as: I guess that's why creative agencies tend to overthink (for an award blah blah) Best