Creative Blindness and How to Cure It by Dave Trott

BATB score: 8/10 🐾

Dave Trott's way of writing is very predictable; numerous short crisis stories where creativity saved the day

Best to: key to creative advertising is to stand out whether that's seeing cool things that others see as dull or twisting things to some crazy surprise

Best for: you should just read 1 Dave Trott's book and you are pretty much good to go; this book works!

Best as: I guess that's why creative agencies tend to overthink (for an award blah blah)

Best quote: "All you're ever selling is yourself."