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Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman
BATB score: 6/10 🤓 BATB reading level: advance max You need both IQ and EQ to read this serious research book. Best to: it’s a heavy research book about all the behavioral studies surrounding emotional intelligence (EI) from loser loners and bullies, marriage counseling, PTSD, to eating disorders #legit Best for: a nerd who didn’t have many friend back in school #thatsme Best as: “the hippocampus is crucial in recognizing a face as that of your cousin. But it is the amygdala
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins
BATB score: 8/10 👍 Best as: culture marketing playbook #legit Best to: everything in life is marketing - religion, music, global warming, everything Best for: marketers - “start with the soul and end with the sale” because “We were looking for fans when we should have been looking for believers.” BATB lingering thought: “If Thanksgiving is the day that we reflect on all that we have, then Black Friday is the day that we realize we don’t have enough.” damn, imagine a marketin
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