Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard

BATB score: 5/10 🏄‍♀️🌏

too detailed and written in textbook style

an autobiography on who is Yvon Chouinard, the origins of Patagonia Inc, and the philosophy behind the business environmental morales and day-to-day enjoyable and sustainable operations

Best to: true passion driven business 💯 started with the love for the outdoors; translates into business values 'let my people go surfing' flextime policy, donating 10% of profit to non-profit environmental groups, and creating quality products that would last a lifetime (as buying new clothes harms the planet)

Best for: all of us to know about Patagonia Inc at the very least. we know that changes must happen to save our finite world from environmental catastrophe yet we choose to opt out and to be ignorant under the biased belief that a sole citizen can not make any difference; listen, "to know and not to do is not to know" 🔥

Best as: salute to Yvon Chouinard for talking the talk and walking the walk - now allow me to support you by buying Patagonia ✨

Best quotes: “Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.”

"I believe the way toward mastery of any endeavour is to work toward simplicity; replace complex technology with knowledge. The more you know, the less you need.

"From my feeble attempts at simplifying my own life I've learnt enough to know that should we have to, or choose to, live more simply, it won't be an impoverished life but one richer in all the ways that really matter"