That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea by Marc Randolph

BATB score: 7.5/10

How Netflix would have been a shampoo company and its journey to introduce "binge watching" and "Netflix and chill".

Best as: a "long story short" from one entrepreneur to another; it was never about getting rich - it was about the thrill of doing good work, the pleasure of solving problems.

Best to: know that startup is a lonely place, best to have a best friend entrepreneur who's doing this with you.

Best for: entrepreneur wannabes. Nobody Knows Anything. No doesn't always mean no.

Fun fact: Marc Randolph's net worth is 400 million USD; while Blockbuster files for bankruptcy with -1 billion debt (2010).