The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

BATB score: 8.5/10 🙏💫

Legit rationale analysis on why things become a fad, a trend, or a flop. #surfskate #IGReels #bananabread

The success of a social epidemic is dependent on three types of people: the connectors (people who know a lot of other people), the mavens (people who can't shut up and wants to share all new known facts), and the salesmen (charismatic KOLs)

Best to: know that the above is basically the summary of the book; yet, 💯 legit

Best for: Malcolm Gladwell's bookie fanclub - not bad for a year 2000 composition! Plus, his effort in trying to grasp the complexity of what would and wouldn't be a hit is very honourable considering how nobody (20 years later) can crack this still #bookstagram

Best as: why I still bet on the death of #clubhouse over-rated SEA fad; unless there's some obvious stickiness factor building up on the context of social habits emerging to it asap (asap!)