The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen

BATB score: 10/10 💎💎💎

this book is a hidden gem! business schools should include this book in their syllabus asap; I swear, I believe I have to re-read this book and make sure that I have squeezed out all of it's critical essences into my brain

Best to: a complete explanation, constructive case studies, holistic theories, and hands-on practices on starting, keeping, and growing network effects for your consumer tech business 💯

Best for: anyone in consumer tech, business growth hacking team, tech platform entrepreneurs, Tinder/AirBnB/Agoda/FAANGs/Shopee/Grab/Bitkub country managers, VCs of aspiring apps; dude - you must read this book

Best as: this is best business strategy book out there; published in Dec 2021 - this is what today's business is about

BATB lingering thought: Andrew Chen just made Philip Kotler obsolete - unfortunately business schools still highlights Philip Kotler's stone-age perspectives #ew #soyesterday

Best quote: “If your friends, family, coworkers, or celebrities you know aren’t using the same apps that you are, then the network is much less useful - or maybe completely useless.”