Revenge of the Tipping Point: Over stories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell

BATB Score: 4/10 🫥

“The Tipping Point” 2000 vs “Revenge of the Tipping Point” 2024

24 years, wah, what a disappointment 🫠

Best for: BATB really wanted to love revenge book, was really excited and hopeful, but this book wasn’t giving 😢

Best to: key takeaway > the tipping point is when 1/3 of the target market audience is on board, you will feel hopeless, hopeless, nothing, nothing and then boom

BATB lingering thought: make sure you stick around until 33% TAM adoption to witness your impact OR bypass by finding the super spreaders “the Law of the Few”

Best as: it takes 3 women out of 9 leadership team to tip the women leadership game

Best quotes: “When a woman is all alone, she stands out as a woman, but she becomes invisible as a person.”

“One person felt lonely. Two felt like a friendship. But three was a team.”