BATB score: 10/10 🍗🥙🍟🍕 Wow. Just wow. Recommended by current CMO of Tinder aka ex-CMO of Pizza Hut. Written by best friends ex-CEO of Taco Bell and ex-CMO of KFC. A Yum! Brand family affair 💯. Best to: R(elevance), E(ase), and D(istinctiveness) is the main component of any brand marketing; maybe we are trying so hard to add value that we dissected a fundamental young marketing lad into fancy dancy frankenstein fad Best for: any aspiring, amateur, or professional brand ma

BATB score: 3.5/10 🥵 *Reader Discretion Advised* a thick ass excruciatingly detailed, boring and complex explanation of pre-Immelt, Immelt's 16 years as CEO of General Electrics, and post-Immelt - and every single damn thing that happened in between #painful #JeffImmelt I gave up at page 80/312. Best to: this book reminds you of the agony and discomfort of going MBA case discussions - so what has the CEO done wrong that led to the fall of General Electrics throughout his 16

BATB score: 6.6/10 🗂📑📒 Literally a collection of Jeff Bezos's annual shareholder letters, speeches, interviews, and memos. Snippets from everywhere bound together in a zip file book format. Best to: some credit for being able to look through Jeff Bezos's evolution of annual shareholder letters; love love love how he always end with 'I am super lucky/proud/thankful/joyous to be part of the Amazon team. It's still Day 1" since 1997. Best for: linguist and leaders speaking on

BATB score: 7/10 🌟 Random Fact: Thailand's ex-prime minister Yingluck S. recommended this book on her personal FB; I believe once you were ousted out you do have a lot of time to catch up on reading la la la. Best to: started poorly basic but ended quite conclusive - everything you need to know about the fifth paradigm marketing; book content structured like a typical university course book - defining terms and briefly explaining the gist of such subject term before moving o

BATB score: 5/10 🏄‍♀️🌏 too detailed and written in textbook style an autobiography on who is Yvon Chouinard, the origins of Patagonia Inc, and the philosophy behind the business environmental morales and day-to-day enjoyable and sustainable operations Best to: true passion driven business 💯 started with the love for the outdoors; translates into business values 'let my people go surfing' flextime policy, donating 10% of profit to non-profit environmental groups, and creati

BATB score: 10/10 🌟 Life-changing book for all people managers. Are you a genius or are you a genius maker? Best to: concise, tangible, practical 💯 how the best leaders make everyone smarter; two types of managers out there: diminishers and multipliers; multipliers get 2X from their team and builds a legacy as a genius maker Best for: should be a required read for all people managers; raise your hands if you have asked for more headcount yet your team is working hard but no

BATB score: 6.3/10 💛 Best to: first 50-pages game strong intel, the rest 170 pages were alright Best for: when your creative director recommends a book into a world of colourful creative minds, you do what it takes to see things from the same wonderland viewpoint Best as: Dave Trott writing style - short story snippets 2-3 pages long and moving on to the next chop chop story; legit easy read Best quotes: “you can have what you want, or you can have your reasons for not havin

BATB score: 10/10 💙 This book changed my life the first time I read it in 2018. Re-reading this book today in 2021, now that I am two step higher on the corporate ladder, the lessons are even more legit and critical. Best to: an appropriate slap-in-the-face. Stop thinking that the world is just, that your talents and contributions would be recognized and a promotion is due, that you don't have to play office politics to be noticed, that you will not corrupt your way up, that

BATB score: 8/10 🏆 Dear Stephen A. Schwarzman, you are such an interesting and an incredible self-made human being. I feel so humble to have read through your journey to one of the richest man on earth. 🖤 Best to: definitely an uphill battle from being Lehman Brothers' low-life form employee, starting Blackstone with your mentor at Lehman, diversifying the business wherever the opportunities are, taking it global, and becoming an advisor to the US Presidents. #dayum All tha

BATB score: 10/10 🐲 Best to: 💯 well-written; a harmonious composition of storytelling from global leaders and Reid Hoffman’s analysis and key takeaways Best for: legit 💚 lucky dragon 🐉 book for entrepreneurs, business leaders, and social enterprise c-suites Best as: strongly recommend; Reid Hoffman’s 2021 comeback; charismatic leaders to take a selfie with this book Best quotes: “it’s easy to kill a product that’s failing; it’s harder and more strategic to kill one that l

BATB score: 4/10 🌧 cloudy with a chance of murky brain Best to: this is not a book, this is an encyclopedia; 200+ MBA concepts dump into one thick-ass book in 200+ short introductory snippets - too brief for in-depth understanding and too shallow for any practical adaptation Best for: personally, pursuing an MBA and/or climbing the corporate ladder has nothing to do with how many MBA concepts you get to learn and remember Best as: a smart-ass encyclopedia that makes your she

BATB score: 5.5/10 💲💲💲 a very specialized book on managing a sales organization 🙋🙋‍♀️ if you are big boss enough to relate, then this book is made for you; profitable business or die Best to: a blueprint manual on how to make money for your business; conceptual, anecdotal, and directive do's and don'ts; freemium to premium -> hypergrowth takes 7 years Best for: c-suite, executive level, business key decision makers on how to build an aggressive sales team, a motivational

BATB score: 7.7/10 💛 Jeffrey Pfeffer is a one of a kind author who writes about unpopular truths of office politics and leadership blah blah. Best to: you know how other leadership books discuss about godlike outlier kings and queens of perfect leadership? well, that feels good, uplifting narrative is depressing; this book is taking on a stance on the distrustful, disengaged, dissatisfied, despairing flip side Best for: actors in leadership positions as acting is essential t

BATB score 6.6/10 😴 Started out exceptionally strong on the basics to business and blitzscaling; unfortunately, things went downhill from Part III onwards… Best to: Reid Hoffman is a legit business guru who writes well in conveying business concepts; from his latest 2021 work “Masters of Scale”, this oldie 2018 book proves that Hoffman does write better every year or so Best for: business students as university course required read - a perfect mixture of principles, business

BATB score: 8/10 🕵️ easiest read in mankind. thank you Ray Dalio for dumbing the principles down for us to understand what you are trying to say 🙏 Best to: I feel like Ray Dalio is trying to squeeze out every money making opportunity while disgusting the attempt as 'the building of one's legacy' and 'sharing of one's learnings' #inspirational; this book is freaking expensive while the content is like itsy bitsy Best for: raise your hand if you believed "Principles" by Ray D

BATB score: 8/10 👩‍🦰 well-written 👏 legit / strong analysis of sexism from child's play to C-level dynamics to everyday balancing career vs family; the numerous women-centric expectations, burden, and challenges just to be considered as equal to men Best to: women leadership, breaking the glass ceiling via leading by example; Sheryl Sandberg's legacy aka linkedin profile in a format of a book Best for: mothers juggling a successful career and quality time with family; I co

BATB score: 7.6/10 🧐 well-researched, well-written, thoroughly analysed groundwork on how being a generalist makes you see the bigger picture and allows you to creatively strategise more than specialists; a very nerdy book #nerdalert Best to: serious documentation and experiments on how generalist rules, scrutinising the common belief that favors specialisation; yet redundant with the last few chapters quite wishy washy 💦 Best for: a lot of tech / business key opinion leade

BATB score: 3/10 🐢 only business schools and leadership programs memorizes strategic principles eg. OGSM (objectives, goals, strategy, and measure statement) Best to: P&G is such a Gen X success story; Gen Z 'start-ups, ventures, hustles' can not really benefit from this book's do's and don't's Best for: CEOs of global FMCG/CPG conglomerates esp when you are in charge of setting business strategies from merger and acquisition deals, supplier negotiations, consumer-product in

BATB score: 4/10 😴 This book is a 101 manual on "how to conduct a silicon-valley-style product initiation sprints" aka fancy offsite activity for the elite c-levels and directors Best to: uninterrupted 5 intensive days of problem cracking, idea sketches, product prototype, and focus group feedback = wala the new miracle cure! it only works if the group comprise of over-qualified leaders who really wanted to make a difference +110% invested in the company #notme Best for: out

BATB score: 9/10 💚 *disclaimer* I love Daniel H. Pink. He writes about such interesting behavioural psychological topics: drive, when, regrets - his research fascinates me about how everything can be so constructively explained and optimize for the better 👏 #dayum #socool #loveyou Best to: it's a thorough research on the role of, the types of, the ways to handle, and the ways to optimize regrets; #legit learnt a lot! Fun fact: did you know that 3rd place winners ['at least'